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Reflex was designed as an alternative to many overused types found on the packaging of pop culture products. Taking its inspiration from Bauhaus design roots, even in its heavy weights it maintains a soft aesthetic that can transparently convey a message of newness and understanding, as well as clarity and evenness.

The Reflex set comes with a wide range of linguistic support, at no extra charge, including characters for Central European, Cyrillic, Greek, Turkish and Baltic regions. Reflex regular, bold, black and Italics.