tipomap.lat

Aranjuez is the most recent typographic exploration developed by Koziupa and Paul, which delves into a contemporary reinterpretation of Art Deco from a calligraphic perspective. The project systematically articulates the “thick-and-thin” contrast principle—understood as the structural alternation between thick and thin strokes—a technique that has gained renewed relevance in contemporary type design due to its ability to generate formal dynamism and visual sophistication.
Formally, the typeface embodies a neo-psychedelic aesthetic that combines a vertical structure with hybrid features drawn from pseudo-Art Deco—evoking woodcut art—and ornamental calligraphy. This synthesis results in a comprehensive typeface system that incorporates alternate characters, ligatures, extended strokes (swashes), terminal variations, and expressive contrast treatments, as well as possibilities for compositional interaction with graphic backgrounds.
From a functional perspective, Aranjuez is defined as a highly expressive typeface with a strong visual presence, whose elegance calls for prominent applications within the communicative hierarchy. Its use is particularly well-suited to contexts where visual identity requires a balance between discursive clarity and formal refinement, such as book covers, packaging design, and distinctive graphic pieces.
Overall, the design offers a convergence of ornamental tradition and contemporary sensibility, positioning itself as an ideal typographic resource for projects that aim for precise, expressive, and aesthetically controlled communication.