Awarded the Certificate of Excellence by Communication Arts, Semilla marks a turning point in Alejandro Paul’s design practice. Unlike traditional methods of digitizing analog calligraphy, this typeface family is based on a process of geometric abstraction, where the form is not the trace of a tool (brush or pen), but rather the result of direct modeling using Bézier curves. This approach allows for a formal synthesis that preserves the organic gestural quality of hand-drawn lettering, yet with a technical rigor and clean contours that only pure vector manipulation can offer. Semilla thus represents the transition toward a display typeface that prioritizes the intellectual construction of the curve over the physical gesture of the artist.
Awards and Recognition
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