The Rotoplas typeface family, composed of six variants, was designed as a strategic resource to unify the institutional communication of the corporate of the same name. Its implementation offers a proprietary graphic solution that reinforces the brand's visual identity, facilitating its recognition in the sector and its expansion into new markets, while reducing costs compared to the use of licensed commercial typefaces. Its hybrid style, which combines sans and serif features, provides a contemporary and solid appearance, while the accentuated end strokes enhance differentiation between characters and optimize legibility. The family includes an advanced set of alternative signs and typographic resources -proportional and tabular numbers, fractions, small caps, standard and discretionary ligatures- that can be adapted to a wide variety of compositional uses. Thus, Rotoplas is a versatile and functional tool, aligned with the needs of efficient and distinctive corporate communication.
Awards and Recognition
Familia tipográfica