The typography was designed for a national political television program, whose name in Spanish translates as "marcatextos". The main objective of its creation was to provide a different graphic denotation to the program's theme, communicating a clear message to a younger audience without losing the connection with its passive audience. Although it is a sans-serif typeface, its design presents a more current and dynamic vision, designed for the composition of short sentences, which facilitates the appreciation of its forms.