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Mastique is an exclusive display typeface, commissioned by Cartoon Network for internal use in corporate projects. It is a highly expressive font, with a playful, forceful and unconventional personality, ideal for graphic environments aimed at children or youth audiences.

Visually, Mastique presents a sans serif style with thick, irregular and strongly contrasted shapes. Its exaggerated proportions, asymmetrical curves and abrupt cuts refer to the graphic language of cartoons and television animation, evoking movement, exaggeration and sympathy. Despite its apparent formal chaos, the typography maintains a coherent structure that ensures legibility in large sizes.

Its outstanding features include full upper and lower case, with alternating shapes that provide visual dynamism.
Set of numbers, punctuation marks and symbols, all designed with the same cartoonish and forceful tone.

Mastique is not commercially available and is for the exclusive use of Cartoon Network, which reinforces its role as part of the visual system of a brand with a strong graphic identity.