tipomap.lat

BT Outside (Better - Outside) For the design of this poster, the name of this typeface arises from the simplification of “Better” and its fusion with “Outside,” conveying the idea that the best lies outside its place of origin. The absence at the base reinforces this perception, projecting a sense of strength. The absence of serifs, combined with the harmony created within a geometric structure, allows for an unstable balance that becomes the design’s distinctive feature. This tension creates a powerful visual impact where weakness might otherwise be expected, thus highlighting a deliberate intention in the construction of its form.