Clockmaker

ID / Record #1198
Credits Alejandro Paul
Licensing Público con costo
Foundry Sudtipos
Release 2022
Classification Títulos
Class Retail
Regional Node(s) Argentina
Specimen Clockmaker
Note. Specimen of the typeface Clockmaker. Copyright by Sudtipos.

The Clockmaker typeface family represents an ambitious exploration of the visual memory of turn-of-the-century advertising. Centered on John F. Cummings’ Elandkay design—a set of capital letters never before digitized—the typeface weaves a narrative that intertwines Victorian ornamentation, the dynamism of Art Nouveau, and the structure of Art Deco. Academically, the project stands out for its glyph modernization process: building on the robustness of the historical uppercase letters, the system expands to include a coherent lowercase set and eight weight variants, creating a technical bridge between the eclecticism of the last century and the legibility demands of the digital age.

Awards and Recognition

2022 Bienal de Tipografía Latinoamericana. Selección
titulo

RECOMMENDED CITATION

TipoMap Latam. (2026). Clockmaker. In Mapping of Typographic Production in Latin America (record #1198). UASLP. https://doi.org/10.58493/tipomap — Entry consulted at https://tipomap.lat/view_typo?id=1198