The goal was to offer a contemporary representation of Mexican culture that would be fully in line with the central concept of the film. To achieve this, it made meticulous modifications to its original typeface, "Jabin", to ensure both legibility and distinctiveness. This typeface was specifically designed to optimize its use in animation and enhance the overall cinematic visual experience.
Awards and Recognition
2024
Latin America Design Awards
Plata -Typography
Plata -Typography