Inspired by the iconic logo of the Moog analog synthesizer, this typeface is characterized by geometric shapes and rounded terminals that evoke the aesthetics of mid-20th century industrial design. Its structure combines simplicity and precision, offering a technical yet warm appearance.
During its development, the distinctive detail of the letter g served as a starting point for reinterpreting other letters, extending its characteristic tail to signs such as j and y, generating visual coherence throughout the family. In addition, a special glyph was designed for the arm of the letter t, providing a particular seal of identity.