tipomap.lat

Pulse is a custom typeface that accompanies the global and diverse Telecom, Personal and Flow brand. It is functional and distinctive, in keeping with the tone of the logo, the words and the communication. Every decision has a purpose and every detail a raison d'être. Pulso is not just another grotesque. Pulso arises from the union and combination between technological vision and human quality. Between the natural and the artificial. Between the rational and the organic. Between the classic and the avant-garde. Backed by history but looking to the future, Pulso is at once contemporary and historical, rigorous and gestural, objective and subjective, refined and forceful. Pulse has two weights - light and regular - that form words in a way that is sincere and direct, but also a bit mischievous at times. It can be pleasantly forceful in certain contexts, but also contains necessary moments of sensitivity and delicacy in the drawing. In its application, Pulse succeeds in referencing the past, capturing a particular version of the present and postulating a vision of the future.