Clásicas is a typeface family designed together with the PepsiCo Design Center LATAM to unify the Gamesa cookies identity under an umbrella brand. Derived from the logo design, this typeface conveys joy, closeness and tradition, and is presented as a complete system with two main styles:
Display: highly condensed sans serif, ideal for packaging due to its high impact and economy of space.
Text: with rounded serifs and compact proportions, perfect for small bodies, maintaining legibility and a friendly tone.
Includes 4 weights (Light, Regular, Bold and Black), dingbats adapted to each weight and a series of 10 decorative frames inspired by cookie shapes, which enrich visual communication.
Keywords: condensed sans serif, brand typography, emotional typography, food branding, decorative typographic system.
Awards and Recognition
Superfamilia
Plata - Type Design