We decided to explore the concept of fitness, but from a more natural perspective. With so many people drinking detox beverages and eating raw foods, we were inspired to create a typeface that would blend the “strength” of sports with the organic nature of natural products. The result is “Matcha”: a strong, energetic typeface that also flows effortlessly. Matcha consists of a stable, very approachable Slab face and a handcrafted calligraphic Script: spontaneous and unpredictable, with some reverse-contrast alternate characters. Can you guess who the designer is behind each style? The duo includes OpenType features and is perfect for branding natural products, cookbooks, magazine photography, fashion and beauty magazine covers, health and fitness publications, and more—for both print and digital media. Matcha: the new black coffee!