The project began as an expression of resentments stemming from deception, misconceptions and delusional thoughts, which influenced its psychedelic tone. Similarities were identified between Dante's journey in the Divine Comedy and the narrative progress of Hell.Inc, which inspired the development of the "typographic subconcept". The Divine Comedy consists of three main parts: hell, purgatory and heaven. Hell.Inc also features three instances, each representing stages of redemption through typographic weight and proportion. The "Ultra" variant is characterized by intense contrast, reflecting tempestuous feelings. On the other hand, the "Regular" variant seeks reconciliation by reducing weight and contrast. Italic, on the other hand, represents heaven, with more open counter shapes and light weight, while maintaining sharpness to highlight the link between the different typographic instances, as if it were an angel resurrected from hell.
Awards and Recognition
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Academic Context
@ Letterform Archive