tipomap.lat

The typography for Galletas Marías de Gamesa responds to an identity strengthening strategy, aimed at consolidating the visual personality of a brand with strong cultural roots. The proposal includes four typographic weights (Thin, Light, Regular, Bold) and their respective italic versions, maintaining in each one a graphic language consistent with the values of closeness and warmth that characterize the brand. The typographic design incorporates alternative characters that allow generating formal variations within the same system, facilitating the creation of dynamic and versatile visual compositions. This functionality contributes to enrich the expressiveness of the text without compromising its legibility, thus reinforcing its application in both printed and digital media. The typographic family fulfills a double function: to be an effective communicative tool and, at the same time, a symbolic extension of the affective universe that the brand evokes in the collective imaginary.