As part of the Cheetos rebranding, the PepsiCo team conceptualized new brand assets as irreverent and fun as Chester, especially for scenarios where he is not present.
In collaboration with PepsiCo LATAM's in-house Design Center, we designed a custom typography, with a casual and extroverted style, that conveys the brand's unique personality through its texts.
Awards and Recognition
2023
Premio Nacional de Diseño: Diseña México Mención Honorífica
Tipografía
Tipografía
2022
Bienal de Tipografía Latinoamericana. Selección
Tipografía para títulos
Tipografía para títulos