The Comex typeface, developed in 2011 as part of the comprehensive redesign of Comex's branding system, this typeface superfamily was conceived to strengthen its visual identity and replace the previous use of the Myriad font. Its global implementation took place in 2012 under the direction of the agency MBLM Mexico, with Eduardo Calderón and Luis Herrera leading the project. The family is made up of 14 typefaces and one Dingbat font, making it a versatile tool to cover the company's communication needs at different levels: from administrative documentation to advertising campaigns and product design. Its design seeks affinity with a wide and diverse audience, facilitating closeness with different user profiles, from popular audiences to professionals in the construction sector.
Awards and Recognition
Familia tipográfica