Rara

ID / Record #360
Credits Jorge Martínez
Client Revista Rara (GTM)
Licensing Privado
Release 2016
Classification Experimental
Class Custom
Variants 1 Styles
Regional Node(s) México
Specimen Rara
Note. Specimen of the typeface Rara. Copyright by Revista Rara (GTM).

Rara is based on the publication's logo and its design relies on sign recognition by context. This strategy allows us to explore a disruptive rhythm and a structure of experimental character, with the objective of creating a unique graphic voice of identity for the magazine.

RECOMMENDED CITATION

TipoMap Latam. (2026). Rara. In Mapping of Typographic Production in Latin America (record #360). UASLP. https://doi.org/10.58493/tipomap — Entry consulted at https://tipomap.lat/view_typo?id=360