Family created for the redesign of an institutional image system associated with art, design and avant-garde themes. Thanks to Mauricio Tello's studio based in the port of Veracruz and the interest of the Centro de Estudios Gestalt, this project became a reality.
The breadth of the font family consists of 5 styles (Book, Medium, Bold, Heavy and Black) with their respective italics. Some of its features tend to be organic or semicircular in certain terminations of each of its typographic signs, particularly other signs such as A, B, P and 8 are open in some part of its construction, to give a wink display; this is because it is sought that the creative concept can work to design identifiers and propositional headlines.
Academic Context
Maestría en Diseño Tipográfico @ Centro de Estudios Gestalt para El Diseño