tipomap.lat

The typeface family designed for OCC is an integral part of the redesign of its visual identity, with the purpose of providing it with greater uniqueness and recognition in the field of contemporary branding. It is composed of two complementary subfamilies: OCC Brush, intended for headlines and large format applications, and OCC Text, designed for text bodies smaller than 12 points, as well as subtitles, quotes and secondary titles. This structure allows a clear and flexible hierarchy of information, adapting to different levels of visual communication. The family has variants of weight and style, as well as alternative characters that broaden its expressive range, allowing the tone of the message to be nuanced according to the audience or the communicative context. OCC Text has been carefully optimized through manual hinting, which guarantees its legibility and typographic performance on all types of screens, operating systems and browsers. Overall, this proposal combines technical functionality and visual expressiveness, strengthening the institutional identity of the brand.