The typography was created for a national political television program, whose name in Spanish translates as "marcatextos". The main objective was to offer a different graphic denotation that would reflect the program's theme, seeking to attract a younger audience without losing the connection with its passive audience. Although it is a sans-serif typeface, it proposes a more current and dynamic vision, specially designed for short sentences, which facilitates the appreciation of its forms.
The font was developed in three versions: Light, Medium and Bold, in order to generate more interesting compositions by playing with its different modalities. In addition, its characters were designed to adapt to Spanish, English and French, thus guaranteeing the necessary versatility to address a wide range of topics.