Mi Súper is an exclusive typeface developed as a central identity element for Dollar General's new line of supermarkets aimed at the Latin American public. Conceived as a primary communication resource, this font is deployed in two weights -bold and regular- that articulate clear visual hierarchies between prominent messages and secondary contents. Its design seeks to generate an immediate impact in titles and offers, while maintaining legibility in informative texts. The family has been optimized for use in bilingual contexts, facilitating communication in both English and Spanish. Its distinctive features include OpenType functions that allow access to special characters designed ad hoc, inspired by the graphic language of commercial signage. These variants enrich the font's expressive repertoire and reinforce its accessible and approachable tone. Mi Super is thus positioned as a versatile typographic solution, aligned with contemporary retail visual strategies.
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