tipomap.lat

It is a typographic family developed in conjunction with the advertising agency Bamf, with the aim of accompanying the graphic identity of the federal government of Mexico in the period 2012-2018, which sought to cover the needs of communication and visibility of the country within and beyond its borders, as well as emphasize the concepts of certainty, dynamism, momentum and movement. It was designed by Cristóbal Henestrosa and Raúl Plancarte, with the collaboration of Iván Moreno, César Puertas, José Luis Acosta and César Espinosa. The project consisted of several phases: a family for headlines (two fonts), a family without finials (ten fonts), a family with text finials (four fonts) and a condensed family without finials (four fonts).