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Brand results from the desire to design a soft cursive script that would become as ubiquitous as Jam jars, Warhol’s “Tomato Soup,” chalk lettering, and baseball. First and foremost, it is a typeface for brands. One might even think it is mainly for packaging. But clever designers can use it across magazine spreads, party invitations, logotypes, packaging, and advertisements. Look at the ample alternates, ligatures, and ornaments to expand your ideas further into the unexpected!