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Schnyder was designed by Berton Hasebe and Christian Schwartz for the comprehensive redesign of T, the New York Times Style Magazine in 2013, under the creative direction of Patrick Li and his team. This typeface occupies a middle ground between typography and calligraphy, taking inspiration from Beaux Arts-era type styles and a Swiss font with precise strokes and unusual, organic structures for individual letters, as well as large variations in character width from line to line.

Schnyder seeks to encapsulate this duality, presenting a high contrast characteristic of fashion fonts, but with organic and quirky structures, and offering a wide variety of alternatives for many letterforms. The root weights in each variant are consistent across all widths, a rare feature that allows for the free mixing of widths in headlines, even within individual words.

With three weights, four widths and four optical sizes, Schnyder constitutes a complete system for the creation of beautiful, original and distinctive headlines.