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These are Dove Care and Dove Soft, two typefaces lovingly created for Dove’s “Tampinha Azul” campaign, which celebrates the beauty of individuality and promotes a culture of acceptance.

The goal was to reflect the pillars of the brand’s positioning and maintain a consistent voice across all elements created for the campaign. Developed from the letters and stickers, the two typefaces function as sisters: similar, yet each with its own personality.