Branding: A modern typeface for modern needs! Branding, specially designed to meet contemporary aesthetic and functional needs, is the designer’s own interpretation of a modern typeface. This typeface encompasses a wide range of nuances and seemingly combines opposing elements such as technology and gentle, rounded forms. In addition, the alternate characters make Branding an ideal tool for both graphic designers and art directors. Branding is a sans-serif typeface with a medium-to-large x-height, slightly wider horizontal proportions, straight curves, and convex terminals. This font is suitable for logos, isotypes, short texts, etc. Branding is available in 7 weights—from Thin to Black—with matching italics and includes a character set of 544 characters compatible with 128 different languages. European accents, old-style numerals, and multiple alternatives are also included.