tipomap.lat

The Camino Real typeface, designed in 1967 by Lance Wyman for the Camino Real Hotel in Mexico, reflects the modernist and functional aesthetics of the graphic design of the time. Its stroke is characterized by condensed geometric forms, with a strong vertical emphasis and straight terminals that bring rhythm and uniformity to the text. The tall, narrow proportion of the characters contributes to the sense of elegance, modernity and solidity, qualities associated with the visual identity of a luxury and innovative hotel complex in the 1960s.