Corona Gothic is an institutional gothic typeface custom-developed for the renowned Mexican beer brand Corona, taking as a reference its iconic logo. The design takes distinctive elements of the brand's visual identity and transforms them into a coherent and functional typographic system.
The creation process began approximately three years before its completion, reached around 2017. The project involved a work of adaptation and formal systematization, with the aim of providing the brand with its own typography that would strengthen its visual recognition and consolidate its graphic legacy in the corporate sphere.