As part of a sustainable reading campaign, Librería Gandhi, one of the largest and most successful bookstores in Mexico, launched the Gandhi typeface. The project was developed by advertising agency Ogilvy Mexico in collaboration with Cristobal Henestrosa and Raul Plancarte, along with Gabriela Varela and David Kimura.
The typeface is designed for texts and is presented in two versions with the same skeleton: a sans and a serif. Each version includes four weights: normal, bold, italic and bold italic. Among its most outstanding features, the font has a more open eye than usual, an x-height somewhat higher than the classic canons and a light color that gives it a fluid rhythm. These features were carefully thought out to ensure optimum legibility, in line with the objective of "making it easier for Mexicans to read", according to the campaign's slogan.
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