The typographic family, developed under the direction and support of PepsiCo LATAM's Design Center, is now a versatile and expressive tool, capable of conveying everything from crisp texture to the warmth of home. Its design contemplates styles that allow for a wide range of visual expression: from titles with character to warm and functional text bodies.
Walking alongside essential ingredients of Mexican cuisine, the typography is accompanied by a system of icons, decorative capitals and graphic patterns that reinforce the visual identity in packaging, campaigns and digital platforms. Each sign and ornament was created to evoke both the tradition and freshness that define Saladitas.
This family was designed to accompany touch points such as packaging, point-of-sale signage and editorial pieces such as recipe books and brand storytelling.
Awards and Recognition
Oro - Type Design