Brand

ID / Record #3500
Credits Maximiliano Sproviero
Licensing Público con costo
Foundry Sproviero Type
Release 2013
Classification Títulos, Script
Class Retail
Variants 6 Styles
Regional Node(s) Argentina
Specimen Brand
Note. Specimen of the typeface Brand. Copyright by Sproviero Type.

Brand results from the desire to design a soft cursive script that would become as ubiquitous as Jam jars, Warhol’s “Tomato Soup,” chalk lettering, and baseball. First and foremost, it is a typeface for brands. One might even think it is mainly for packaging. But clever designers can use it across magazine spreads, party invitations, logotypes, packaging, and advertisements. Look at the ample alternates, ligatures, and ornaments to expand your ideas further into the unexpected!

RECOMMENDED CITATION

TipoMap Latam. (2026). Brand. In Mapping of Typographic Production in Latin America (record #3500). UASLP. https://doi.org/10.58493/tipomap — Entry consulted at https://tipomap.lat/view_typo?id=3500