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Ayer is an elegant condensed typeface designed by Miguel Reyes between 2016 and 2019 for W, a large-format fashion magazine. Creative director, Cian Browne, and art director, Jeffrey Burch, needed a malleable typeface that was able to assert a strong personality at a variety of scales, even in just a handful of characters. Ayer Deck is a low-contrast, softly flared sans serif font. Ayer has higher contrast and can be used at 60 pt and above or to highlight headlines against a dark background. Ayer Poster has the extremely high contrast typical of a trendy type, and also features three additional italic styles: a chaotically beautiful Italic, with a full complement of scalloped capitals; the sharply styled Angular; and Miguel's decidedly non-traditional interpretation of the Blackletter genre.