tipomap.lat

Presidencia is an institutional typeface system for the Mexican federal government. Inspired by Toltec and Aztec architecture, Presidencia's forms follow the outline of a humanistic Sans Serif that combines the Mexican personality with the structure of the Latin alphabet. This numerous failia was commissioned by the Mexican federal government to fit its new graphic identity program, designed by the Mexican firm Ideograma. The typeface family is composed of 20 variables to cover the full spectrum of possibilities required for official documents, corporate signatures, billboards and nationwide campaigns in all media.