tipomap.lat

Designed especially for Telcel, Mexico's leading telecommunications company, this customized typeface family consists of 10 variants conceived to strengthen its identity in different media: from corporate communication and advertising to billboards and audiovisual media. Its design combines a formal structure with organic shapes, playful finials and a subtle calligraphic accent, which gives it an accessible personality without losing institutional solidity. The family stands out for its versatility and visual coherence in multiple scales and platforms.